This project is a climate education campaign build around accessible, research backed messaging. I designed a series of visually cohesive posters styled after mid-century National Parks artwork, each coneying a core fact about the systemic driers of climate change.

The tone is intentionally calm and familiar, helping audiences engage with challenging truths without immediately triggering defensiveness. This visual and rhetorical strategy is rooted in cognitive framing research, with the goal of countering the messaging of those who want to make individuals feel helpless by shifting blame away from people and towards the structural actors who are responsible for the vast majority of this crisis.

This series demonstrates my ability to synthesize complex topics into clear, compelling public messaging through both visual design and narratie structure.